Cathy’s Book – Wikipedia, the free encyclopedia.

For whatever reason, this 2-year-old ARG popped up in some Google ads for me today. Here’s a nonlinked version of the ad:

Cathy’s Book

If found call (650) 266-8233 — And change the default access code!

I’m interested, but what’s even more interesting is this:

When I saw the ad, I immediately thought, “Wow, someone’s directly looking to drive ARG traffic via ads! I must investigate!”

Given that my operating assumption is that I am just like everybody else, I wonder if that means everybody else also has such well-tuned ARG antennae by now.

Probably not, huh?