And a request: will the knowledgeable among you please direct me to RSS metrics and tracking resources? The downside to full RSS is that it’s no longer a carrot, directing readers to the site, and instead offers the traffic benefits (if I may characterize them as such) to the aggregator rather than the author or publisher. For content providers that use ads to offset hosting, that’s a reasonable argument against providing a full feed.
I don’t use ads, of course, but part of my theoretical justification for this site is to keep current on thinking about internet publishing. As such, I’d like to be prepared with the answer to the question, ‘how can we provide RSS in such a way that it provides a measurable benefit to our business goals’?
Won’t you help?