In what I can only assume to be continuing fallout from Enron, the dot-collapse, et al – PriceWaterhouseCoopers Consulting has chosen a new moniker. I’ll let Anne Zender fill you in – go on, I’ll be here when you get back, waiting.

What can I say? At least it’s a word.

Of course, it seems to me that if someone were to whip up a web poll (you know who you are) concerning posible days of the week one might wish to name a consulting firm after, there are other, more accurate and descriptive choices, such as “Beer Friday” and “Tuethursday” (this last of course describing the we-must-ship-the-software-now-no-one-may-leave-the-premises-until-someone-dies-or-the-project-is-done business practice sooo beloved in tech – ooh! triple overtime!).

I wonder, did they hire a consulting firm?

Of course, after reflection, I realize that the name is intended as an antidote to the wild-eyed spend-spend-spend world of accounting and consulting practices that closed Andersen recently.

That, and they can license a fine The Mamas and The Papas song. I don’t think they’ll buy using the Boomtown Rats song, though.

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Mmmph. Self-annoyance! I meant to post this (well, duh) on Monday. Dagnabbit. Ken no doubt figures it’s john barleycorn wuz the causin’ of it all, but it wernt.