Cathy’s Book – Wikipedia, the free encyclopedia.
For whatever reason, this 2-year-old ARG popped up in some Google ads for me today. Here’s a nonlinked version of the ad:
Cathy’s Book
If found call (650) 266-8233 — And change the default access code!
www.cathysbook.com
I’m interested, but what’s even more interesting is this:
When I saw the ad, I immediately thought, “Wow, someone’s directly looking to drive ARG traffic via ads! I must investigate!”
Given that my operating assumption is that I am just like everybody else, I wonder if that means everybody else also has such well-tuned ARG antennae by now.
Probably not, huh?